PPC Advertising in Kenya

Stop Wasting Ad Spend, Start Getting Real Results

We make your Google Ads and Social Media campaigns actually profitable with AI-powered targeting, strategic optimization, and no-BS reporting that shows exactly what you're getting for every shilling spent.

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4.9/5
Based on 41 client reviews
329%
Average client ROAS increase

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The Truth About PPC in Kenya That Most Agencies Won't Tell You

Why so many businesses waste thousands of shillings on ads that never generate a positive return.

Burning Money on Vanity Metrics

Most agencies celebrate high click-through rates and impressions while ignoring what really matters - are you making more money than you're spending on ads?

Poor Targeting Wastes Budget

Generic audience targeting shows your ads to people who will never buy. Every click from an unqualified prospect is money down the drain.

Cookie-Cutter Campaigns

Most agencies use the same bland ad templates for all clients, ignoring the unique selling points of your business and the specific needs of the Kenyan market.

Misleading Reporting

Complicated reports filled with technical jargon but missing the only number that matters: how much revenue your ads generated compared to what you spent.

Post-Click Failure

Getting clicks is only half the battle. Most PPC campaigns send traffic to generic pages that fail to convert visitors into customers, wasting your ad spend.

If your PPC campaigns aren't generating a clear, positive return on investment, you're not just losing money on ads - you're missing out on a predictable source of new business.

Discover the Solution

The ROI-Focused PPC Solution

Our approach transforms your ad spend from a cost center to a predictable revenue generator.

ROI-Focused PPC Process
1

Buyer-Intent Targeting

We use AI-powered audience modeling to identify and target only those most likely to convert into paying customers, eliminating wasted clicks from non-buyers.

2

Conversion-Optimized Landing Pages

We create dedicated landing pages specifically designed to convert your ad traffic, with messaging perfectly aligned to each ad group and audience segment.

3

Revenue Attribution Tracking

Our proprietary tracking system shows exactly how much revenue each ad campaign generates, so you can see the real ROI of every shilling spent.

4

Continuous Profit Optimization

We don't just set and forget. Our team constantly tests and refines your campaigns to increase conversion rates and reduce cost per acquisition.

How We're Different from Traditional PPC Agencies

Traditional PPC Agencies

  • Focus on clicks, impressions, and CTR
  • Generic, broad audience targeting
  • Send traffic to existing website pages
  • Confusing reports filled with jargon
  • Set-and-forget campaign management
  • Limited A/B testing if any

Our ROI-Focused Approach

  • Focus on revenue, profit, and ROAS
  • AI-powered buyer-intent targeting
  • Custom conversion-optimized landing pages
  • Simple, revenue-focused reporting
  • Continuous profit optimization
  • Systematic multivariate testing

The Business Benefits of ROI-Focused PPC

When your ad campaigns prioritize profit over vanity metrics, here's what happens:

Predictable Revenue Growth

Transform advertising from a cost center to a revenue generator with campaigns that consistently deliver new customers at a profitable acquisition cost.

Lower Cost Per Acquisition

Our AI-powered targeting and conversion optimization typically reduces client cost per customer acquisition by 40-60% within 60 days.

Faster Time to Market

Unlike SEO which can take months to show results, our PPC campaigns start generating qualified leads and sales within days of launch.

Complete Performance Clarity

No more wondering if your ad spend is working. Our transparent reporting shows exactly how your campaigns are impacting your bottom line.

Scalable Acquisition Model

Once we identify profitable campaign settings, you can confidently increase ad spend to scale customer acquisition while maintaining positive ROI.

Data-Driven Market Insights

Your campaigns generate valuable customer data that informs all your marketing activities, from product development to content strategy.

What Our Clients Say

Real results from businesses that switched to our ROI-focused PPC approach.

"We were spending KSh 120,000 monthly on Google Ads with our previous agency and barely breaking even. After switching to Digital Marketing Kenya, our cost per lead dropped by 47% and we're seeing a 3.2x return on ad spend."

Client Testimonial

Charles N.

CEO, Hospitality Industry

"I was hesitant to try PPC again after wasting money on Facebook ads, but their approach is completely different. The targeting is precise, and their conversion-focused landing pages make all the difference. Now my ads are generating 12-15 qualified leads weekly."

Client Testimonial

Aisha M.

Founder, Education Services

"What I appreciate most is the transparency. Their reports show exactly how many leads we got, what they cost, and how many converted to sales. We're getting a consistent 280% ROI on our Google Ads campaigns now."

Client Testimonial

Daniel K.

Marketing Manager, Technology Industry

Ready to make your ad spend actually generate profit?

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ROI-Focused PPC Packages

Clear deliverables, transparent pricing, and measurable results.

Lead Generation Starter

For small businesses

KSh 50,000/mo

+ ad spend (min KSh 60,000/mo)

  • Google Ads OR Meta Ads campaign management
  • 2 conversion-optimized landing pages
  • Buyer-intent keyword research
  • AI-powered audience targeting
  • A/B testing of ad creatives
  • Conversion tracking setup
  • Bi-weekly campaign optimization
  • Monthly performance reports
  • Email & phone support

Ideal for local businesses targeting specific service areas

Get Started
Most Popular

Growth Accelerator

For growing companies

KSh 85,000/mo

+ ad spend (min KSh 150,000/mo)

  • Google Ads AND Meta Ads campaign management
  • 4 conversion-optimized landing pages
  • Custom audience modeling
  • Competitor intelligence analysis
  • Dynamic remarketing campaigns
  • Conversion rate optimization
  • Weekly campaign optimization
  • Lead quality analysis
  • ROI tracking dashboard
  • Priority support with 4-hour response time

Perfect for businesses looking to scale customer acquisition

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Revenue Maximizer

For established businesses

KSh 150,000/mo

+ ad spend (min KSh 300,000/mo)

  • Comprehensive multi-channel ad management (Google, Meta, LinkedIn, TikTok)
  • 8+ conversion-optimized landing pages
  • Full-funnel campaign strategy
  • Advanced audience segmentation
  • Multivariate testing program
  • Customer journey mapping
  • Attribution modeling
  • CRM integration
  • Cross-platform analytics
  • Weekly optimization and reporting
  • Dedicated account manager
  • Strategic consulting

For businesses seeking market dominance

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Need a Custom PPC Solution?

We also offer tailored PPC management for unique business needs, specialized industries, or complex buying cycles.

Request Custom Quote

Frequently Asked Questions

Common questions about our ROI-focused PPC approach.

How quickly will I see results from your PPC campaigns?

Most clients begin seeing qualified leads within the first week of campaign launch. For campaigns focused on direct sales, we typically achieve positive ROI within 30-45 days as we gather data and optimize for conversion. Our approach involves rapid testing and iteration, so performance improves consistently over time rather than requiring months to show impact.

What makes your PPC approach different from other agencies?

Three key differentiators: 1) We focus exclusively on revenue metrics rather than vanity metrics like impressions or CTR, 2) We create custom conversion-optimized landing pages for each campaign rather than sending traffic to generic website pages, and 3) We provide complete transparency with revenue attribution so you can see exactly what return you're getting on your ad spend.

Do I need a large budget to work with you?

While we have minimum recommended ad spends to ensure campaigns can gather sufficient data for optimization, our approach is actually more cost-effective for businesses with limited budgets. By focusing exclusively on high-intent audiences and optimizing for conversion, we help you get the maximum return from every shilling spent, rather than wasting budget on broad, unfocused campaigns.

Which ad platforms do you work with?

We specialize in Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, and TikTok Ads. However, our platform recommendations are always based on where your specific target audience is most active and most likely to convert. We're platform-agnostic and focus on whichever channels will deliver the best ROI for your business.

How do you measure and report on campaign performance?

We build custom ROI dashboards that show the metrics that actually matter to your business: cost per lead, cost per acquisition, conversion rates, and return on ad spend. Our reports are jargon-free and focused on business impact, not technical metrics. You'll always know exactly what results your ad spend is generating and what actions we're taking to improve performance.

Do you create the ad creatives and landing pages?

Yes, our team handles everything from ad copy and creative design to landing page development. Each element is strategically crafted to maximize conversion rates based on your specific audience and offerings. We conduct systematic testing of different messages, designs, and calls-to-action to continuously improve performance over time.

What if my campaigns aren't profitable?

We're so confident in our approach that we offer a simple guarantee: If we can't demonstrate a clear path to positive ROI within 60 days, you can cancel your contract with no penalty. We'll even refund your management fee for the second month. This is possible because we have a proven methodology for optimizing campaigns to profitability across dozens of industries in the Kenyan market.

ROI Guarantee

Our ROI Guarantee

We stand behind our results-focused approach with confidence.

The Digital Marketing Kenya PPC Promise

We're so confident in our ability to generate positive ROI that we offer a simple guarantee: If we don't demonstrate a clear path to profitable advertising within 60 days, you can cancel with no penalty and receive a refund of your second month's management fee.

Transparent Reporting

Complete visibility into your campaign performance with our ROI dashboard.

Measurable Business Impact

We track and report on leads, sales, and revenue attribution.

No Long-Term Lock-In

Month-to-month contracts after the initial period - stay because you want to, not because you have to.

Ready to Transform Your Ad Spend Into Profit?

Fill out the form to schedule your free PPC audit and strategy call. We'll analyze your current campaigns (or industry) and identify opportunities for ROI improvement.

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Call Us Directly

+254 704 043 466

Email Us

info@digitalmarketingltd.co.ke

Visit Our Office

Garden Estate, Nairobi, Kenya